A Dynamite Debut: Tom Jones’ Explosive Arrival with “It’s Not Unusual”
The mid-1960s was an era of unprecedented musical dynamism, with the British Invasion reshaping pop music and a new wave of charismatic vocalists captivating audiences. Amidst this vibrant landscape, a raw, undeniable talent from Pontypridd, Wales, burst onto the scene, immediately establishing himself as a force to be reckoned with. That artist was Tom Jones, and his electrifying breakout hit, a song that would become synonymous with his explosive stage presence, was “It’s Not Unusual.”
Released in February 1965 as his second single for Decca Records, “It’s Not Unusual” was a seismic event that dramatically launched Tom Jones’s international career. After a less successful debut with “Chills and Fever,” this track took the world by storm. It rapidly ascended the charts, reaching number 1 on the UK Singles Chart in March 1965, where it held its dominant position. Its success wasn’t confined to British shores; it also became his first major hit in the United States, peaking at number 10 on the Billboard Hot 100 in May of that year, and reaching number 3 on Billboard’s easy listening chart. The song’s massive popularity also contributed to the success of his debut album, “Along Came Jones,” which was released in May 1965 (UK version) and later in the US as “It’s Not Unusual” (July 1965). The enduring appeal of “It’s Not Unusual” was further demonstrated by its re-charting in 1987, reaching number 17 in the UK, and its prominent inclusion in pop culture moments like “The Fresh Prince of Bel-Air” in the 1990s, where it became forever linked with Carlton Banks’ iconic dance.
For those of us who recall the exhilarating energy of the mid-60s, “It’s Not Unusual” evokes an immediate sense of unbridled joy, undeniable swagger, and the sheer thrill of a new superstar emerging. It conjures images of vibrant television performances, of audiences being swept away by a powerful voice, and the palpable excitement of a cultural phenomenon. The story behind “It’s Not Unusual” is as fascinating as the song itself. It was co-written by Les Reed, a renowned composer, and Gordon Mills, who was also Tom Jones’s manager. Interestingly, the song was originally intended for British teen sensation Sandie Shaw. Jones recorded a demo version for her, but upon hearing his incredible delivery, Shaw (or someone close to her) insisted that Jones himself should record and release it. This decision proved to be a stroke of genius. The song was recorded with a vibrant big band arrangement, featuring prominent horns and a dynamic rhythm section, all expertly produced by Peter Sullivan. There are even reports, though varying, that the session might have included a young Reginald Dwight (later known as Elton John) on piano and Jimmy Page on guitar.
The meaning of “It’s Not Unusual” is a passionate, albeit somewhat possessive, declaration of intense love and the overwhelming feelings associated with seeing the object of one’s affection with others. The repeated phrase, “It’s not unusual to be loved by anyone,” starts innocently enough, but the true emotional core is revealed in the next line: “But when I see you hanging about with anyone / It’s not unusual to see me cry / I wanna die.” This dramatic shift in tone, from casual observation to deep anguish, captures the raw vulnerability beneath the song’s upbeat facade. It speaks to the universal jealousy and heartache that can accompany profound infatuation, even if delivered with a playful, almost over-the-top theatricality. Tom Jones’s vocal performance is simply legendary here. His booming, soulful voice is full of power, charisma, and a hint of a playful growl, perfectly embodying the song’s mix of confidence and desperate longing. The energetic orchestration, particularly the brass section, gives the song its unforgettable, instantly recognizable zest and helps to convey both the thrill of love and the slight madness it can induce.
For older listeners, “It’s Not Unusual” is more than just a catchy number-one hit; it’s a foundational piece of a legendary career, a vibrant snapshot of a moment when pop music was reinvented by pure vocal power and undeniable personality. It evokes memories of a time when music felt larger than life, and when Tom Jones burst onto the scene, captivating hearts and demanding attention with every powerful note. It stands as a timeless testament to his enduring appeal, a song that continues to spark joy, inspire dancing, and remind us of the exhilarating arrival of a true icon.